Salt Lake Bees
Stadium GFX | Ae Template GFX
The Salt Lake Bees asked us to craft a GFX package that matched their new identity that coincided with their new ballpark: a modern vintage collage style. Drawing from key visual motifs like bricks and brushed copper from the stadium, their predominately black and yellow color scheme, and their wide collection of brand assets, we focused on intentional layering and creating interesting compositions to bring to life their posterized modern vintage art direction.
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Logo Loop - Venue Mockup
Various Prompts throughout The Ballpark at America First Square
Matchup - All Screens
10 Matchup & Next Game full-takeovers resulted in 100 rendered video deliverables all with home and opponent team name, stadium name and game series amount.
PlayerID Lineup - All Screens
The Bee’s ever-evolving roster resulted in 118 rendered PlayerID video deliverables for starting lineups. We provided them with the AE template and a tutorial on how to update as new players get called up or join the roster.
Each takeover includes the player's name, number, position, home country tri-code and a stylized player headshot. As with the entire build, it was delivered in the requested naming convention to ensure a smooth game operation file exchange.
What you're seeing is us toggling through the different combinations of inputs prior to bulk rendering the templated prompts (PlayerID) nearing 100+ total rendered video deliverables for this build.
Score Prompts
We built out two distinct score templates that could scale across all their in-game needs. Separating it out into 1-word and 2-word prompts, we we’re able to build unique sequences that didn’t need to sacrifice design into to scale across everything.
Score Template 01
Strikeout, Double, Triple
Score Template 02
Home Run, Grand Slam, Double Play, Great Catch
Score Prompt Sponsorship Integration
To allow their front office to continue to sell sponsors after our build was completed, we built in sponsor slots for each score prompt so that as sponsors change or new sponsorships are sold they’ll be equipped to export them and add to their gameday experience.
Bees Win - Venue Mockup
Noise Prompts
In order to give their game operators flexibility throughout the run-of-show we created wing variations so that
Get Loud
On Your Feet
Make Some Noise
Transition & Outro
Design Quilt:
Design Process Snapshot
Here is a snapshot of us early in our design exploration phase. At the beginning of each project we like to hop into Illustrator and stress-test all their typography and brand elements based on our initial conversations and design brief.
Still Frames for detail:
